The backlinks or the incoming links are responsible for more traffic to a website. There are lots of strategies available to increase the chance of incorporating the backlinks of your website. More number of backlinks increases the website ranking in the Google search engine. Since everybody is using the Google to search anything, the web rank of a website in increased then the link of the website will be brought to the front page of the search engine. There are good quality links and bad quality links available. Only the good quality would improve the Google page rank which is so important in the search engine optimization. The good quality links would be obtained when you are attaching your hyperlink with any of the high ranked websites.
Obtaining such websites for your backlinks would be a tiresome process and it might also be difficult. In order to get such high ranked websites, you should also have some considerable reputation and worthiness. So you should work hard to create the good worthiness of your website. Other than that you can write blogs and articles about your website and the product you wish to promote. And in that blogs and articles attach the backlinks of your websites or add the Wiki links in the site of Wikipedia. This will lead the readers to come to your sites automatically which in turn it increases the traffic. Or else you can create a site which offers the free downloads and freeware. When people are coming to sites to download the freeware they will click the back links of your websites. Likewise you can increase the traffic and backlinks.